Bali believes that comfort is everything when it comes to looking and feeling your best. Their products focus on comfort, smoothing, support, minimizing, and lift. Their objective is for you to feel comfortable all day long. They believe in inclusive sizing, as evidenced by their range of 32-50 band sizes and B-G (D4) cup sizes.

Bali lingerie was the brainchild of Sam and Sara Stein in the 1920s. Sara's bra concept went way beyond the style of those times, which was to project a flat silhouette. She created a better garment — the Bali bra — one that would be functional with an emphasis on comfortable fit and good looks. 

What started as a literal Mom-and-Pop operation grew to be one of America's finest lingerie brands, now owned by Hanes. The line includes various bras, including longlines and camisole styles, as well as Bali panties and shapewear. The company has continued its commitment to creating the best possible product with luxurious fabrics, uncompromising quality, and a fit beyond compare.

Bali knows we're not all a size 2, that’s why it makes lingerie meant to enhance all body types. Their bra selections include minimizers, longline and wire-free bras, as well as seamless bras, lace bras, stretch cotton bras, and no-slip straps. 

HerRoom customer favorites include the Bali Satin Tracings Minimizer Bra 3562 and the Bali Lace & Smooth Bra 3432.

If there’s one thing to note about Bali lingerie, it’s their fit: they're cut generously. Some women find they can wear one cup size smaller than they usually buy.  Bali cuts are fuller and more generous for comfort and coverage.  So, if you are looking for support, it’s best to go down a size (e.g., from 38D to 36DD).

Bali panties and undergarments continue a long tradition of innovation. The Steins were the first to reshape American women's lingerie and never stopped coming up with new ideas. They designed and manufactured the very first bias-cut bra and the first cotton bra. Now a part of another great tradition, Bali bras maintain the standards of comfort and fit that women deserve — without forgetting the fact that women want to look great too.

With useful and imaginative designs including features like adhesive strips, low backs, and extra seams, and strong wires to keep you lifted and in place, you’ll feel confident and supported knowing nothing is showing in the back besides skin. Get a custom-feeling fit and comfort you can wear all day or night long!

Bali’s backless bras are all made to give you discreet modesty under revealing dresses and shirts. If your outfit doesn’t have a plunging neckline, you can try a sticky or sticky push-up bra style. These Bali lingerie styles give you the support and lift you want with none of the concern about any of your bra peeking out from under your dress or blouse. 

For a real no-bra appearance, you can also try an adhesive Bali bra with matching panties. These work under all tricky styles, including low-cut tops with deep plunging necklines or those with backless, open-back, and low-back styles. 

At HerRoom, you can find the perfect backless bra with support to make all your most revealing and challenging styles work, including open-back dresses, backless shirts, low-cut dresses, halter tops, and cut-out tanks — just to name a few!

Bali is no slouch when it comes to panties and shapewear. Bali bras and briefs are always best-sellers on HerRoom. The all-cotton briefs are as soft as second skin, with just enough stretch to prevent them from riding up. You won't go wrong with any of the Bali stretch cotton panty styles.

Bali panties include a large variety of control briefs as well. Whether you're looking for firm, moderate, or light control, there is a Bali lingerie style for you. 

Take the case of The Skimp Skamp Brief Collection, which combines high style with great fit. The Bali Lacy Skamp Bikini Panties were the winner of the Undies Awards for best high-cut brief and with good reason. The high-cut leg is flattering for most body types and has great back coverage. The Skimp Skamp collection features a back seam for great shaping too.

Bali's Beautifully Confident bra and panty line also addresses women's monthly and other lifestyle needs. These panties feature high absorbency and leak protection that last after every wash. The moisture wicking, multilayer crotch lining, and odor-protection features make these panties perfect for period wear. It also has a non-bulky profile for invisibility under clothing. 

The Beautifully Confident panty line is also eco-friendly, replacing disposable panty liners with an alternative that may be reused and washed.

Any company that understands comfort and fit as well as Bali is bound to make great shapewear. From control panel briefs to thigh slimmers and bust-to-bottom body slimmers, the Bali lingerie company has a variety of solutions to common fashion challenges.

We recommend replacing your bras (and retaking your measurements) about every six months. Your cup and band size can easily change due to age, weight, and other factors.

If you have a heavy flow, it’s best to change your period panties every 3-6 hours. If you only have a light flow, you can wear them for about 10-14 hours. Ultimately, you may want to change your panties outside of the recommended time if you experience spotting/leaks or if the inner layer already feels wet.

It ultimately depends on your needs. We recommend:

• Light control if you want something you can wear every day
• Medium control if you want smooth yet comfortable sculpting
• Ultra firm if you don’t want visible lines and bulges