Over 20 years ago, Josie Cruz Natori brought her Filipino heritage to the United States with a collection of beautiful and unique sleepwear. Natori incorporated the elegance of Philippine embroidery with quality fabric, making it a tremendous success. Unsurprisingly, within a few years, Natori expanded into intimate apparel and designed a line of elegantly styled bras and panties. 

Dana-co LLC, creator and owner of Skarlett Blue Brand, has held the exclusive Natori underwear license since 2002.

The Natori line is extensive and includes bras, panties, shapewear, camisoles, tops, and more. 

Natori is famous for bringing the first seamless contour/t-shirt bras with underwires to the market. Styles include push-up demi, padded, seamless lightly lined underwire, front closure, and racerback, as well as matching thongs and panties. 

Interestingly, for a brand that is known for pretty and feminine bras, some of their most popular bras are sports bras. Customers especially love their excellent support and nice shaping — no "uni-boob" look — for a sports bra. 

Natori’s sports bra collection includes the Yogi front zip and back closure styles, the Gravity high impact, Dynamic and Zen convertible styles that switch to racerbacks, and the Limitless sports bralette.

The contour/t-shirt bras, meanwhile, provide modesty and gentle, natural shaping with just the right amount of padding. The seamless, smooth fabrics are invisible, even under clingy tops. 

The Natori Conform and Element memory foam bras are particularly useful for travel. Their crush-resistant cups return to their original shape after they come out of the suitcase.

Just like their bras, Natori panties are very pretty and feminine. They come in lots of styles, including briefs, hipsters, thongs, and bikinis. With such lively fashion colors and so many styles, Natori panties are customer favorites with women who love a combination of sexiness, comfort, and fit. 

Natori panties are known to stay in place, with no ride-up styling and no VPL (Visible Panty Line). Be sure to check out Natori's panty multipacks to stock up. Whether you like pretty stretch lace, hip see-through mesh, or a basic polymodal fabric that is soft as silk, Natori has a panty style for you.

The Natori lingerie line is made up of the following collections: the ever-popular Feathers, Bliss Perfection, Bliss Comfort cotton, Zen, Luxe, Limitless, and countless others that will make everyday wear consummately comfortable. 

Mirroring its bra counterparts, Natori sleepwear is full of rich colors, unique prints, and the highest quality of fabrics. Natori sleepwear offers chemises, pajama sets, tunics, gowns, caftans, and robes. This fine-quality sleepwear is usually made with a flowing, flattering fit. Charmeuse gowns in bright florals with matching caftans or belted robes are easy to find throughout the collections. 

Similar to its underwear collection, Natori sleepwear offers luxurious styles fit for a queen.

Natori hosiery extends the brand's unerring sense of style and beauty with its thigh highs with silicone gripper elastic on the inner top, and tights and pantyhose with lace touches. 

For casual and dressy casual, you'll love the Natori bra brand’s crew socks, trouser socks, anklets, and no-show, low-cut 3-pair packs. 

Whether you’re looking for something to wear during special occasions or just want to feel sublime every day, Natori's hosiery is the best addition to your wardrobe.

Natori has developed into a lifestyle brand, expanding from lingerie and loungewear to swimwear. With such artful sensibility and meticulous craftsmanship, there's no telling how far the Natori lingerie brand will go.

Some of their bra styles may run small in the cup and band. That said, there’s no need to worry for you can get your perfect bra fit with the help of our Universal Cup Sizing™ system and our DIY bra sizing checklist.

Natori’s Bliss Perfection contour soft cup bra is popular for daily use as it’s lightly padded and provides adequate support. The matching Bliss panties, made of super soft and breathable Pima cotton, are also great for everyday use.

For best results, hand-wash cold and lay your Natori panties flat to dry. Avoid bleaching or ironing them.