Prima Donna

Long known for its impeccable workmanship, Prima Donna specializes in larger sizes of bras and panties. With sizes that range from D to J, Prima Donna offers women with bigger cup sizes – including full figure and plus sizes – beautiful options.

Since the beginning, the company has been determined to create well-fitting, quality lingerie styles that women can truly enjoy wearing time and time again. That’s why Prima Donna has focused on improving styles and creating lingerie with a fashionable appeal for all ages. 

Prima Donna bras stand out because of their highly detailed construction process that results in outstanding quality and fit. Every bra created by the Prima Donna lingerie and swimwear brand is made from at least 50 pieces of exquisitely detailed high-quality fabrics. 

Before any Prima Donna piece lands in the hands of a customer, each one undergoes a quality assurance test to ensure quality construction, proper fit, and overall quality. With its constant commitment to making the highest quality bras, Prima Donna continues to be a leader in the world of women's lingerie.

Deauville is Prima Donna’s most popular collection, having initially been designed in 2000 under the Orlando name. Even after 18 impressive years, it remains Prima Donna's most-sold style. 

Since 2005, the Deauville bra has been updated with the input of customers. The fine Austrian embroidery is now two-tone, while new Prima Donna bra colors have been introduced to reflect the trendiest fashion hues. 

The Prima Donna lingerie and swimwear brand also offers matching panties that come in various colors. The company only uses sustainable fabrics and Oeko-Tex materials that are certified to comply with REACH laws.

Prima Donna brassieres are relatively true to size. A notable exception is their Twist bras, as those who want to try these styles may need to go up a cup size yet maintain their usual band size. 

Get the perfect fit for the Prima Donna brand by using our Universal Cup Sizing™ system.

We recommend hand washing these bras in warm water. Do not bleach, tumble dry, iron, or dry clean.

Prima Donna swimwear and lingerie are made in the company’s atelier in Belgium. The company’s tradition of excellent craftsmanship has been maintained in this location for 100 years — and counting!