Smart and Sexy is a private label lingerie brand owned by Ariela & Associates, founded by CEO and president, Ariela Balk. This global company produces over 60 million garments a year, including intimate apparel, sleepwear and swimwear. Smart and Sexy lingerie offers fashion-conscious women a fabulous fit, sexy styling, quality, comfort and great value.

Smart and Sexy's lingerie includes gorgeous lace bras with unlined multipart cups, push-up bras for maximum cleavage and matching lavish lace boyleg (boyshort) panties in sexy black and fashion colors. Our Smart and Sexy intimates collection includes 2-pack panty multipacks, which give you double the sensuous style in fabulous all-over stretch lace. An Add 2 cup sizes push-up bra with a multi-strap racerback is an amazing value for such a great style.

Smart and Sexy's swimwear collection is yet another great way to save while still indulging in fashion that's colorful and contemporary. Bikini tops, tankini tops, bikini bottoms, racerbacks, skirted swim bottoms, boyshorts and one-piece swimsuits, all in bold, beautiful bright colors give you everything you need to hit pool and beach.

HerRoom is pleased to introduce this elegant Smart and Sexy intimates and swimwear collections featuring beauty, comfort and sexy styling at value prices!